Cubic, Moovit Expand Partnership to Enable ‘Look, Book, and Pay’ for Multimodal Trips

Cubic Transportation Systems (CTS) is expanding its partnership with Moovit to further co-develop mobile experiences that enable travelers to “look, book, and pay” for multimodal journeys. The expansion follows the initial partnership announcement in January 2020 integrating Moovit’s MaaS APIs with Cubic’s Traveler app.

The two companies are now bringing their collaboration to Cubic’s MaaS offerings for public transit agencies of any size. The solutions include Cubic’s account-based Urban Mobility Back Office; cloud-based ticketing solution, TouchPass; real-time passenger information system, NextBus; loyalty, incentive, and advertising platform, Cubic Interactive; and Cubic’s MaaS Marketplace.

The extended partnership will leverage Cubic’s innovative mobile payment and fare collection technologies, and Moovit’s multimodal journey planner to create a platform that offers travelers a seamless and frictionless mobile experience. This includes planning, ticketing and fare collection, step-by-step journey guidance, and more. The platform is built to grow public transit ridership, reduce congestion, and improve the travel experience, by also integrating real-time arrival information, digital engagement and incentives, and operator intelligence. The platform also includes robust customer communications tools, empowering agencies with the ability to communicate with their ridership via targeted in-app messages and push notifications.

The new solutions and platform will be made available to existing customers of Cubic and Moovit — enriching the user experience for both — and will also be promoted into new markets collaboratively.

Enhancements will be made to Cubic’s mobile user experiences by leveraging Moovit’s urban mobility and transit data expertise combined with Cubic’s vehicle- and agency-generated real-time transportation data. Additionally, enhancements to Cubic’s TouchPass Fare Collection-as-a-Service digital platform will include an integrated look, book, and pay functionality.

Cubic and Moovit’s traveler-focused solutions will further support Cubic’s NextCity™ vision and be a substantial advancement in the world of MaaS.

Originally posted on Metro Magazine