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Moovit announced a partnership with NEORide, a council of governments dedicated to the development and promotion of regional public transportation services and the creator of EZfare, and Masabi. The three organizations have come together to enable Ohio and Kentucky riders to seamlessly and safely purchase and validate EZfare transit tickets, all within the Moovit app to facilitate a frictionless public transit journey with 13 local transit agencies.

Mobile ticketing offers a significant benefit in keeping both passengers and transit agency employees safe. By providing contactless fare payment that can be visually inspected or scanned at validation units, public transportation riders, and transit agency employees, no longer need to handle cash, cards, or interact with ticketing infrastructure, enabling them to maintain social distancing regulations.

Local riders will be able to use Moovit to easily purchase and validate EZfare tickets via Masabi’s integrated and robust fare payments platform, Justride, which operates across 11 countries and for more than 80 agencies of all sizes.

Once a user launches the Moovit app, inputs their destination and selects their transportation route, Moovit will:

  • Display the total cost of the trip: Whether it is a single bus trip, or transferring lines between multiple EZfare agencies, Moovit will calculate and display the total, and breakdown, fare of the trip.
  • Enable in-app ticket purchasing: Users will have the ability to purchase transit tickets directly in the Moovit app, powered by Masabi’s Justride mobile ticketing SDK for public transportation, which means users no longer need to fumble for change or stand in line at transit stations.
  • Provide a unique QR code for ticket validation: Moovit will display a digital ticket and QR code, courtesy of Masabi, that can be visually inspected or scanned at onboard validation units currently being deployed across EZfare agencies.

The participating transit agencies that riders can purchase tickets for in Moovit, or will be added once fare collection resumes, are:

  • BCRTA (Butler County)
  • Cincinnati Bell Connector (Cincinnati)
  • Cincinnati METRO (Hamilton County)
  • Laketran (Lake County)
  • Lancaster-Fairfield (Fairfield County)
  • MCPT (Medina County)
  • METRO RTA (Summit County)
  • PARTA (Portage County)
  • SARTA (Stark County)
  • Sandusky Transit (Erie County)
  • TANK (Northern Kentucky)
  • TARTA (Toledo)
  • WRTA (Mahoning County)

In combination with Moovit’s multimodal journey planning, riders of these transit agencies will be able to plan, pay, and navigate all in one app.

Originally posted on Metro Magazine

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