Enterprise Holdings has reached an agreement with Burmarrad Group, Malta’s leading family-owned vehicle leasing, management and rental business, to launch its three global vehicle rental brands on the island – Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car.
This partnership marks the final step in Enterprise’s phased program to extend its rental business to all 44 countries in Europe. The first Enterprise branded branches are due to open in Malta’s international airport in early 2021.
Burmarrad Group was established in 1984 and has a diverse fleet of more than 1,000 vehicles, which includes a wide range of specialist commercial and industrial vehicles. In addition to its rental division, Burmarrad is also the top corporate leasing business in Malta and also offers one of the largest vehicle servicing facilities on the island.
Until now, the car rental division has concentrated on the domestic market. The agreement with Enterprise will enable the Group to support the Malta tourism market as it resumes in the future, in addition to growing demand from local businesses to support a large foreign workforce.
While the pandemic has affected tourism in Malta, as it has everywhere, previously it had been growing at around seven% a year, and the island welcomed almost three million tourists a year prior to the pandemic.
Originally posted on Auto Rental News