Denver’s Regional Transportation District (RTD), Lyft, and Masabi launched a mobile ticketing for public transit solution, making customers in the Denver metro region the first to be able to purchase RTD fares through the Lyft app to ride the agency’s buses and trains.
The metro region has been an area of historic firsts for Lyft, including the launch of Lyft scooters in 2018. Lyft riders in the Denver metro region will be able to purchase RTD fares directly within the Lyft app as the update gradually rolls out in the coming weeks. With mobile ticketing, customers will have one more way — alongside Lyft rideshare, car rentals and scooters — to access reliable and efficient transportation in the Denver metro area.
RTD actively pursues ventures that integrate new mobility services with traditional public transportation. Amid a global pandemic, this launch provides customers with an additional payment option that is contactless and seamless. Further, it aligns with RTD’s vision of being the mobility integrator for the region, and it facilitates multimodal travel that closes the first- and last-mile gaps between transit and customers’ destinations. In Denver, 58% of Lyft customers have reported using a Lyft service to get to or from a transit station.
RTD tickets cost the same within the Lyft app as they do using any existing option. To purchase fares within the Lyft app, Denver customers can look for Transit on the Lyft app home screen, where they can search and compare routes, purchase multiple fares using any credit or debit payment method currently enabled in Lyft, and save unused tickets for up to 45 days. When they are ready to ride, they can view all available purchased tickets and activate a ticket with a single tap.
Transit ticketing has been enabled using Masabi’s Justride SDK, the world’s first mobile ticketing software development kit for public transportation, creating a seamless passenger experience combining transit and new mobility. Riders also can buy tickets through RTD’s Mobile Tickets app and other ticketing platforms. All RTD’s in-app ticketing collaborations are made possible through a relationship with mobile ticketing platform provider Masabi.
Originally posted on Metro Magazine