Launched in 1988, the “Rent a Toyota” program is designed to assist dealers in offering customers with quality temporary transportation, including service rentals, insurance replacement vehicles and retail options for extended test-drives or travel plans. - Photo via Depositphotos.

Launched in 1988, the “Rent a Toyota” program is designed to assist dealers in offering customers with quality temporary transportation, including service rentals, insurance replacement vehicles and retail options for extended test-drives or travel plans.

Photo via Depositphotos.

Connected car platform Dealerware was selected by Toyota Motor North America as part of a closed marketplace of vendors to power its “Rent a Toyota” program at over 850 dealerships across the country.

On the heels of a successful multi-month, joint pilot program at key retail locations, Dealerware now offers Toyota’s popular vehicle rental program an elevated, customer-centric and cost-efficient experience.

“We launched Dealerware in 2016 with two clear goals – reduce the costs dealers incur from fleet operations and modernize consumers’ dealership experiences," Dealerware's President and Chief Operating Officer Russell Lemmer said in a statement. “As consumer demands evolve and the need for flexibility and accessibility are at an all-time high, we’re thrilled to provide Toyota with a fully connected, best-in-class solution for rental at the dealership.”

Launched in 1988, the “Rent a Toyota” program is designed to assist dealers in offering customers with quality temporary transportation, including service rentals, insurance replacement vehicles and retail options for extended test-drives or travel plans. The inclusion of Dealerware as a choice for Toyota dealers in the program, provides a streamlined vehicle management platform, featuring an assortment of digital solutions, including:

  • Actionable Reporting & Analytics
  • Mobile-first, One-Minute Rental Contracting
  • Elevated Customer Experiences
  • Exceptional Dealer Support
  • Automated Cost Recovery

“We sought to find software partners who could help improve the dealer and customer experience, while preparing our network for future mobility offerings, and Dealerware can clearly deliver on these metrics,” Paul Rohovsky, dealer fleet manager at Toyota Motor North America, said in a statement. “As an approved provider, Dealerware’s platform will help our dealers better manage their rental fleet, recoup costs and provide a better customer experience.”

Last year, Dealerware rolled out a targeted pilot program at three Toyota dealerships across the U.S. to further understand the challenges dealers were facing, and subsequently develop features that turn points of friction into axis of opportunity. The result was a resounding success; within months, “Rent a Toyota” programs at these dealerships saw cost recovery increases of 114%, rental fleet utilization rates above 85%, improved data accuracy, and much more.

Dealerware experienced 100% year-over-year growth in 2019 and maintained a Net Promoter Score in the 100th percentile for technology companies. 

Originally posted on Auto Rental News

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