Experienced mobility expert and long-time Sixt Operations and Tech Manager Nico Gabriel will be joining the management board of Sixt SE as chief operating officer (COO).
With this appointment, the company is taking the next step towards fully merging its traditional, service-oriented car rental business and innovative mobility services based on the ONE mobility platform. Gabriel, who has been driving the transformation of Sixt into a modern mobility provider for 16 years, is now responsible for one of the company’s divisions that will be of importance for the future development of Sixt.
As part of its premium promise, Sixt is committed to providing its customers with high-quality services via its more than 2,100 stations worldwide, while at the same time offering completely digitalized products consistently geared to customer needs on the ONE mobility platform that is available internationally.
Forty-three-year-old Gabriel is an experienced manager who started off as a trainee at Sixt in 2004 and knows the company inside out. As the former operations and business development manager for Scandinavia, the Middle Eas, and Australia, Gabriel brings international experience in Sixt’s core car rental business. He has also made a name for himself in the industry over the course of his 16-year career, particularly in the area of new mobility.
As the managing director of DriveNow for many years, Gabriel played a key role in shaping the free-floating carsharing business and, in a joint venture with BMW, built it up into one of the largest and profitable carsharing companies in Europe. He was also responsible for building up Sixt’s electric fleet. Most recently, Gabriel was the divisional board member in charge of mobility operations, which bundles all of Sixt’s digitization initiatives in the branch business, the Sixt share car sharing offering, and the mobility platform ONE.
Originally posted on Auto Rental News