Manheim is expanding and enhancing protection of digital purchases with its new Digital Buyer Protection program, designed to help dealers buy more confidently online.
The program, which applies across all of Manheim’s digital platforms, expands coverage for vehicles with condition reports for damaged items not previously covered, like undocumented exterior issues, glass and more, the company said.
Additionally, Manheim said it is aligning arbitration policies across platforms to make things easier for dealers. This is designed to make digital purchasing easy, efficient and intuitive, the company said.
Digital Buyer Protection is a new umbrella offering that reiterates Manheim’s commitment to protect digital buyers purchasing on OVE.com, Simulcast, Manheim.com and Manheim Express. The program expands the number of items eligible for arbitration on digital condition reports that result from inspections performed at a Manheim location or by a Manheim Express Concierge, specifically in the following four new categories: exterior, interior, glass, and titres.
Digital Buyer Protection covers damage items that meet a minimum of $150 per item and add up to $600 or more within one of the four categories.
“When buying online, dealers need to be able to trust both the accuracy of condition reports and that Manheim will make it right if an issue arises,” said Whitney Gerkin, senior director, Digital Enablement at Manheim. “The new Digital Buyer Protection Program is a significant step to increase trust —going above and beyond the industry standard to give our clients the utmost confidence when they click to buy.”
Originally posted on Vehicle Remarketing