In a context of changing purchasing behavior from private customers, Renault is launching Easy Lease, a 100% online long-term rental offer for private customers.
Following trials in several countries, Italy is the first country to inaugurate this offer: a 100% digital, simplified journey for quick and easy long-term rental from the Renault sales website. This new rental offer, built with the Renault dealer network and available exclusively to private customers, will be gradually rolled out across Europe.
"With this initiative, our aim is to complete the range of journeys we offer our customers with a 100% digital journey, built with RCI Bank and Services and our dealer network. The dealer network is an essential human contact point to reassure the customer and guarantee the best experience at the delivery stage. This omnichannel strategy - digital + network - has also been accelerated by the Covid-19 context and successive periods of confinement," said Fabrice Cambolive, SVP, Renault Brand, Sales & Ops.
Customers can configure their vehicle from the range and trim levels on offer, choose the color, the duration of their long-term lease, and the related mileage. They then identify themselves, share the information required to apply for operational leasing, and finally sign their contract online. The operational leasing is provided by RCI Bank and Services, without any interruption to the online process.
The vehicle is delivered via the Renault network and dealership of the customer's choice.
Finally, Italy will offer two vehicles (Clio and Captur) at the start of the Renault Easy Lease platform, before extending the range to other vehicles and engines (LPG, electrified, and electric vehicles).
Originally posted on Automotive Fleet