CalAmp has announced the launch of LoJack España, a wholly owned subsidiary in Spain. LoJack España brings to market CalAmp's cloud-based connected car services and LoJack Stolen Vehicle Recovery (SVR) solutions to help automotive and motorbike dealers, insurers, rental companies, construction OEMs, and enterprises monitor and manage their fleets, and protect against losses due to theft.
Spain has historically ranked third—only behind Italy and the United Kingdom—among European countries with the highest vehicle theft rates. It is estimated 100 vehicles a day are stolen in Spain according to the Ministry of the Interior. LoJack España aims to not only combat cases of theft, but also improve recovery rates for stolen vehicles using its innovative MESH technology which combines VHF, GPS, and GSM to provide fleet owners, managers, and drivers with accurate, real-time location tracking. MESH technology also enables each equipped car to detect other stolen cars nearby to deliver recovery rates and provide peace of mind for consumers and businesses.
In addition to SVR, LoJack España will offer car dealers SmartDealer, a CRM application that helps drive after-sales revenue and build stronger customer relationships via the LoJack Connect Mobile App. Using the CalAmp Telematics Cloud and edge computing technology, the app provides visibility into vehicle location, battery status, and other diagnostic data. Car rental companies can use the same connected intelligence to protect their fleet and proactively monitor vehicle health for preventative maintenance. Rental and insurance companies can leverage the app's CrashBoxx automated crash reporting for collision reconstruction and investigation.
LoJack España aims to immediately gain a strong customer foothold in the Spanish market with several of the country's largest insurance, car, and motorcycle dealers, and rental companies, taking advantage of existing international partnerships. Direct relationships with local law enforcement agencies in Spain are being re-established under the leadership of José Ignacio Rubio, former commercial and marketing director for Detector. Rubio will assume the role of country director to lead LoJack España in Spain and future business expansion in Portugal to bring the full breadth of CalAmp's solutions portfolio to the region, including CalAmp iOn for fleet and asset intelligence.
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