Argentina-based car rental and fleet management company RDA has launched Keko, a Buenos Aires carsharing service allowing rentals by minute, hour or day.
The service is 100% contactless, without human intervention, and available 24 hours a day. Drivers arrange to rent a vehicle through an app, collect and return the car paying only for time of use. Keko offers more than 100 locations in the city and greater Buenos Aires area.
RDA worked with software and technology company Binit to develop the service, investing some US $3 million in the project. Keko is “the only sustainable carsharing company in Argentina,” according to RDA. Company plans include expanding the service to other markets in Latin America.