In the U.K., Stellantis has changed its fleet set up to provide the full range brand offering to large fleet and leasing companies and plans to pursue a more focused approach to smaller fleets at a brand level.
The new fleet set up will be headed by James Taylor who was appointed director for B2B in August 2021 from Vauxhall.
Taylor will now coordinate three fleet directors, who will set the direction for each of the brands. They are:
- Iain Montgomery - Peugeot, Citroën and DS
- Lawrence Hagger - Alfa Romeo, Abarth, Fiat, Jeep, Fiat Pro
- To be appointed - Vauxhall
While the directors will be responsible for their individual brands, management of fleet customers will be carried out on a Stellantis basis.
“The benefits for the customer will be a single point of contact which will provide a deeper level of relationship,” said Taylor.
Meanwhile regional fleet teams can offer the brands they represent, or if a customer wants another brand within the Stellantis stable, they can talk cross-brand.
Taylor added that the company’s aim was to take leadership in the eLCV sector while also targeting fleets that desire low-emission vehicles.
“With less competition in the low-emission-vehicle segment, we have the opportunity to overachieve against our standard ICE-only share, while we shall also be targeting premium brands as well,” he added.