AAM Group Creates Onwrd to Overcome Lack of Vehicle Availability

Mobility as a Service (MaaS) provider AAM Group has created a new division to overcome vehicle availability shortages.

AAM Group is a provider of car subscription, car clubs, accident management, and vehicle rental services. Its new division Onwrd has been designed to coordinate all the company’s current supplier relationships and services into a packaged mobility solution for both existing corporate customers and new clients.

Onwrd’s new services will provide access to multiple mobility channels, it says. These include vehicle rental, car sharing via car club partnerships, pool fleet solutions, chauffeur drive, private hire cars and vehicle subscription via AAM Group’s Mycardirect.

To lead the new subsidiary, Mark Thompson has been appointed managing director. Thompson has been with AAM Group for over 12 years with experience across fleet, rental, breakdown, and mobility sectors, previously looking after fleet procurement and overseeing customer and supplier relations.

“I am very excited to take up this new challenge as managing director of Onwrd," Thompson said, "and  as our proposition evolves, Onwrd will help customers combat the issues of vehicle shortages by finding more solutions to moving people and goods and keeping them mobile. Supply in more conventional channels such as vehicle rental will continue to be constrained, so we are seeking new ways to address these challenges.”

• In other news from AAM Group, David Finnie joins as director of fleet with responsibility for developing both customer and supplier relationships. David joins the business after many years with the Stellantis Group, more latterly with their dealer group Robins & Day.