ŠKODA Unveils New Brand Identity & Hastens EV Model Development

Czech auto manufacturer ŠKODA AUTO is changing its corporate look in coordination with developing an accelerated electric vehicle (EV) product line.

In a bid to distinguish itself from distinguishing ourselves even more clearly from the other brands in the Volkswagen Group, the company has adopted a new brand identity, including a new logo, corporate identity update and new design language. Rolling out gradually in 2023, the new corporate design incorporates two different green hues—emerald and electric green—representing ecology, sustainability and electromobility.

With the branding revelation, ŠKODA also announced plans to offer three new all-electric models as early as 2026—a small car, compact SUV and a seven-passenger family vehicle—with more to follow. The moves are part of ŠKODA’s STRATEGY 2030.

The all-electric share of the ŠKODA brand’s European vehicle sales will increase to more than 70% by 2030, supported by a €5.6 billion investment in e-mobility and €700 million in digitalization over the next five years, said CEO Klaus Zellmer.

The company’s VISION 7S concept study gives specific preview of an entirely new e-model, according to Martin Jahn, ŠKODA board member for sales and marketing. “The VISION 7S is the forerunner of our new design language that we’ll be rolling out across the entire product portfolio over the coming years,” he explained.

While aiming for a share of all-electric models in Europe of more than 70% by 2030, the automaker is also strengthening its product portfolio of efficient combustion engines, unveiling the new-generation SUPERB and KODIAQ in the second half of next year. The refreshed OCTAVIA will follow in 2024.