British energy company bp is expanding its electric vehicle (EV) charging business, bp pulse, in the U.S. and wider Americas with the rebranding of AMPLY Power, a U.S.-based EV fleet charging and energy management solutions provider acquired by bp in late 2021.
The bp acquisition and rebrand will open California-headquartered Amply products and services, including its Omega charge management software and charging-as-a-service (CaaS) model, to new global markets. In addition, bp pulse will bring its expertise in public charging from the European market to North America, according to bp.
Founder and CEO Vic Shao and the AMPLY leadership team will continue in their existing roles, heading bp pulse’s fleet division.
“Managing a fleet’s charging operations is critical to the success of any electric fleet,” said Shao.” Joining the bp pulse brand will unlock our full potential to support and accelerate electrification in the U.S. and beyond.”
Launched in the U.K. in 2020, bp pulse today represents a key engine driving bp’s transformation to an integrated energy company. Worldwide, bp pulse operates around 16,000 charge points with an ambition to install 100,000 by 2030.
Already operating the widest network of fast-charging sites in Germany, the company plans to install charging infrastructure across Europe as well as Australia and New Zealand. A £1 billion commitment to the U.K. and a €1 billion joint venture with Iberdrola in Spain and Portugal were announced earlier this year.
“We are committed to growing our next-generation mobility business in the U.S. and this is a significant step” commented Dave Lawler, chairman and president of bp America. “Introducing the bp pulse brand will bring continued investment across America to help bp and the nation make forward progress on electrification.”