Online wholesale vehicle remarketer ADESA Europe has partnered with KED Finland to expand its European operations in northern Europe, including Denmark, Finland, Iceland, Norway and Sweden (the “Nordics”).
When it comes to business growth, the only way is up,” said Mike Arts, sales and marketing director at ADESA Europe, based in Belgium. “The North is an exciting new frontier for ADESA. It’s a different region with different tastes. Which takes the benefits beyond just expanding our customer base. We’re also tapping into a fresh market that will serve our existing customers,”.
Electric vehicles and SUVs are more popular in the Nordics than in other regions. “By entering this market, we’re not just bringing our northern customers the cars they want, we’re also creating new avenues for international sales and new buying opportunities for our loyal customers down south. Everybody wins,” continued Arts.
The partnership was finalized in September and as it progresses, “KED will step into the role of ADESA’s sales representative in Finland,” said Arts.