Wheels President Matt Dyer Explains Process to Select New Brand Name

Matt Dyer, president of Wheels, explains why Wheels was selected as the brand name for the combined legacy companies of WheelsDonlen and LeasePlan in this special spotlight edition of the State of the Fleet Industry video series produced by Automotive Fleet magazine. Dyer also discusses the creation of the new company tagline and explains what will remain the same and what will change under the Wheels brand name.

🎙Timestamps

0:00 Intro

0:45 Why the brand name Wheels and process of identifying that name

4:02 Behind the tagline "Together Let's Go Far"

8:18 What is changing and what stays the same

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