ADESA has partnered with Fiat Chrysler Automobiles to pilot an ADESA Simulcast sale outside of its physical auction sale-day environment.
As part of FCA’s national certified pre-owned vehicle dealer meeting, ADESA launched four simulcast sales from four of its auction locations: ADESA Golden Gate, ADESA Indianapolis, ADESA Kansas City, and ADESA Las Vegas.
The dealers who were in the meeting were able to bid on those vehicles from their meeting.
“We were extremely pleased to work with our strong partners at FCA to demonstrate the powerful potential of ADESA Simulcast to this sophisticated and tech savvy group of dealers,” said John Hammer, ADESA president. “ADESA Simulcast allows us to bring the auction right to our dealers — exposing sellers to a broader buyer base and helping buyers access the hard-to-find inventory they need. We were honored to pilot this with FCA and to add to the excitement and energy of their annual meeting.”
ADESA launched its simulcast platform earlier this year. The platform has allowed dealers to participate virtually in multiple in-lane sales occurring in any location, according to ADESA.
Dealers who participate in simulcast sales are given detailed condition reports, photos, valuation tools and transportation options for purchased vehicles.
This FCA sale was the first use of the technology to launch from multiple sites in a non-sale-day environment to a defined, exclusive group of dealers, the company noted.
Originally posted on Vehicle Remarketing