Enterprise Rent-A-Car has announced its partnership with Grammy-nominated pop rock band OneRepublic to launch the second year of its music-driven “Share the Code. Hit the Road” campaign, celebrating people who serve others through acts of kindness big and small.
The campaign will culminate with a concert event featuring OneRepublic on Nov. 15 in Southern California at the famed venue Pappy & Harriet’s. This year’s event with OneRepublic will give fans an exclusive, one-night-only performance and surprise fan experience.
Designed to showcase those who pick up others through acts of kindness, “Share the Code. Hit the Road” puts the power of concert ticketing into fans’ hands through a custom code-sharing method. OneRepublic kicks-off the campaign by sharing codes with a handful of fans who have been selected for their inspiring acts of kindness through the band’s Good Life Foundation.
Each of those fans will redeem their codes for concert tickets and will receive two additional codes to pay it forward to share with deserving people of their choosing. The codes will continue to disperse across the country until the event hits capacity.
Last year’s inaugural “Share the Code. Hit the Road” event took place in Denver and featured the Southern pop band Sir Rosevelt with special guests Cirque du Soleil. Fans from 32 states attended an unforgettable evening of entertainment, which communicated the Enterprise mantra “We’ll pick you up” by providing consumers with an exclusive experience rooted in travel, adventure and exceptional hospitality.
Originally posted on Auto Rental News