Jim Luff is an operator from Bakersfield, CA who wears a few different hats. Jim began his career in the industry as a private chauffeur in 1990. In 1993 he found a permanent home at The Limousine Scene as the general manager, later becoming a partner. He joined LCT Magazine in 2004 as a contributing editor and in 2019 was brought aboard full-time as general manager and brand leader.