According to Dataforce, "dwindling loyalty" is an OEM, requiring more-targeted marketing and product levels. "The reality right now is every second person changes brands when buying a car.”
Chinese EV Purchasers Prefer Local Brands
The shift comes as China’s car market nears a tipping point at which the switch to EVs builds consumer acceptance and supercharges growth. More than 25% of new cars sold in July were new energy vehicles (NEVs), which include plug-in hybrids and pure battery-electric cars, up from fewer than one in six just a year earlier.
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