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J.D. Power

Effort to Standardize ADAS Nomenclature Expands

The effort —  lead by AAA, the National Safety Council, Consumer Reports, JD Power, and SAE International — is intended to help educate consumers on the benefits, limitations and proper usage of these technologies by establishing standardized naming that is simple, specific, and based on system functionality.  

November Sales Report Pushes 2019 Total Closer to 17M

The estimated seasonally adjusted annualized rate of U.S. new vehicle sales continues to hover around the 17 million-unit mark after several major manufacturers enjoyed year-over-year improvements in November.

Unlocking the Loyalty of Millennials

If millennials are happy with an experience, they are more likely to share the positive experience with their personal networks. This can create positive word-of-mouth marketing opportunities for the car rental industry.

Understanding Customer Satisfaction

J.D. Power and Associates’ Stuart Greif talks about the 2010 North America Rental Car Satisfaction Study, how RACs were graded and why brands achieved the scores they did.

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