Along with lanes full of cars, food and giveaways, dealers from surrounding states were witness to the inaugural sale of the new operation.
The 16 auction operations take on the name of America's Auto Auction, which XLerate bought in January.
Three months after acquiring America's Auto Auction, XLerate Group is promoting, moving, and hiring leaders throughout the partnered companies.
The four senior vice presidents take on key roles within a much larger company since AAA was acquired by XLerate Group in December 2021.
The combined auction companies will have 39 locations across 19 states, making it a new powerhouse in the remarketing industry.
The purchase will enable the auction company to solidify its market positions and further scale in this industry through strategic investments in technology and other avenues for growth.
Paul Fetter will continue the family legacy and will run CCAA in his capacity as general manager.
The regional acquisition expands the independent auction group's fixed site and mobile sales portfolio.
The automotive remarketing sector is seeing big changes due to an increased use of technology, evolving vehicle mix and shifting expectations from buyers and sellers.
Digital transactions have grown tremendously at XLerate over the last five years, and digital is a key component of its omnichannel, go-to-market strategy.
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