Dataforce Study Examines Growing Alternatives to Cars

In a recent study of mobility options offered by company fleets, German market research firm Dataforce found while the passenger car remains the top choice, 64% of fleets already offer additional forms of mobility, such as the job ticket or company bike or they have an employee mobility budget.

The study, involving 350 fleet managers and 2,000 private individuals, examined new forms of acquisition for passenger cars and the increasing importance of transport sustainability in changing users’ mobility behavior.

“Companies have already shown themselves to be innovative in the number 1 means of transport.” according to Dataforce. In 2022, the report pointed out,17% of new fleet registrations were electric vehicles, and as many as 64 % of the already partially electrified fleets want to expand their BEV numbers.

Company bicycles are the second-most common form of mobility offered in fleets — 80 percent of fleet companies providing alternative mobility services offer employees a bicycle purchase option, most often an e-bike. Fifty percent offer a job ticket, and nearly a third provide a fuel voucher selection.

Mobility alternatives offered vary by company location, according to the Dataforce report. Companies in cities often offer a job ticket, while fuel vouchers are more popular in rural areas.

Dataforce also surveyed mobility choices and attitudes among private individuals. Some 75% of these respondents stated that flexibility and independence remain the most important factors in personal mobility. Not surprising, then, that the car is used primarily for private trips and transportation to jobs.

However, said Dataforce, 10% of respondents who own a car want to abandon it in the future to use other mobility alternatives. Additionally, as many as 21% of those surveyed plan to change their mobility and means of transport in the future.